Building Strong Interpersonal Skills for Effective Project Management

Interpersonal skills are often the cornerstone of effective project management. While technical expertise is vital for delivering projects on time and within budget, it’s the ability to manage relationships, lead teams, and communicate effectively that often determines whether a project will succeed or fail. A project manager with strong interpersonal skills is equipped to navigate the complexities of team dynamics, client expectations, and stakeholder interests, creating an environment conducive to project success.

Team Building in Project Management

One of the first and most important interpersonal skills in project management is the ability to build and maintain effective teams. Project managers are tasked with assembling teams that can work together to achieve a shared goal. In long-term projects, this typically involves pulling together individuals with various skill sets, experiences, and personalities. The challenge is not just finding the right people but also fostering collaboration and cohesion within the group.

Building a successful team requires creating a culture of trust, respect, and open communication. The project manager plays a key role in setting the tone for the team’s work environment, encouraging collaboration and resolving conflicts before they escalate. The project manager needs to understand each team member’s strengths and weaknesses and deploy them in roles where they can perform best. Successful team building leads to more efficient project execution, with each member contributing to the project’s success in their way.

The Role of Conflict Resolution in Team Building

Conflict is inevitable in any group setting, and project teams are no exception. Differences of opinion, work styles, and priorities can lead to tension, which, if not handled properly, can derail a project. A project manager must possess excellent conflict resolution skills to navigate these situations. While conflict can sometimes lead to positive outcomes, such as better solutions and innovation, unmanaged conflict can disrupt team morale and project progress.

To manage conflict effectively, a project manager should be approachable, impartial, and able to mediate discussions to find common ground. By addressing conflicts early and fairly, the project manager can ensure that team members feel heard and respected, which in turn fosters a more productive and harmonious working environment.

Building Trust Within the Team

Trust is the foundation of any successful team. When team members trust each other and the project manager, they are more likely to collaborate effectively, share ideas, and support one another in achieving project goals. Building trust takes time and requires consistent, transparent communication, as well as a commitment to fairness and integrity.

A project manager can build trust by being reliable and following through on commitments, creating an atmosphere where team members feel safe to express their opinions and take risks without fear of judgment. When trust is established, team members are more likely to engage actively in problem-solving, be more resilient in the face of challenges, and work toward common objectives with greater enthusiasm.

Decision Making and Leadership

Decision making is another critical aspect of project management. As a project manager, being able to make timely and informed decisions is essential to keeping a project on track. However, decision making is not always straightforward. Sometimes, project managers must make decisions quickly, without all the necessary information, based on their experience and instincts. Other times, it’s necessary to involve the team in the decision-making process to ensure that all perspectives are considered.

A project manager must balance the need for quick decisions with the need for thorough deliberation. Involving the team in decision-making can foster a sense of ownership and collaboration, but it can also slow down the process if not managed carefully. Ultimately, the project manager is responsible for making the final decision and ensuring that it aligns with the project’s objectives, timelines, and budget.

Motivation and Inspiring the Team

Motivation is another critical skill for a project manager to master. A motivated team is more likely to go above and beyond to meet project deadlines and deliver high-quality results. A project manager who can inspire and motivate their team will experience fewer delays and roadblocks during the project lifecycle.

There are several ways a project manager can motivate their team. Providing clear goals, regular feedback, and recognition for achievements are some of the most effective strategies. It’s also important to understand what drives each team member and tailor motivational strategies accordingly. Some team members may be motivated by praise, while others may value autonomy or opportunities for professional growth.

When team morale is high, members are more likely to be productive, proactive, and engaged in the project. A project manager’s ability to maintain motivation throughout the course of the project—especially during challenging phases—can significantly influence the project’s success.

Communication Skills for Project Success

Communication is one of the most critical skills for any project manager. Research has shown that up to 90% of a project manager’s job is focused on communication. Effective communication ensures that everyone involved in the project is on the same page, aware of their responsibilities, and aligned with the project’s goals. Without clear communication, misunderstandings can arise, leading to errors, delays, and increased costs.

A project manager must be skilled at both verbal and written communication. This includes delivering clear and concise updates to team members, stakeholders, and clients, as well as listening actively to concerns and feedback. The ability to provide constructive feedback is also an essential communication skill. When managing a team, a project manager must be able to give feedback that is both specific and actionable, helping individuals improve their performance without causing resentment or frustration.

Regular updates and status meetings are essential to ensure that everyone is aligned with the project’s progress. Project managers should also be adept at tailoring their communication style to suit different audiences, whether it’s senior management, clients, or team members. Clear communication helps build trust, foster collaboration, and keep the project on track.

Leading with Emotional Intelligence

Emotional intelligence (EQ) is an essential trait for effective leadership in project management. EQ refers to the ability to recognize and manage your own emotions, as well as the emotions of others. A project manager with high emotional intelligence can handle stress, navigate difficult conversations, and remain calm under pressure. This enables them to lead by example and maintain a positive atmosphere, even when challenges arise.

Emotional intelligence also helps project managers build strong relationships with team members, clients, and stakeholders. By being attuned to the emotional needs of others, a project manager can address concerns before they become issues and keep morale high throughout the project.

Incorporating emotional intelligence into leadership helps create a supportive and collaborative environment where team members feel valued and understood. This can lead to higher levels of satisfaction, better performance, and a greater likelihood of project success.

Negotiation Skills in Project Management

Negotiation is another vital interpersonal skill for project managers. Whether negotiating with clients, stakeholders, or team members, the ability to find mutually beneficial solutions is critical. Effective negotiation ensures that all parties are satisfied with the outcomes, whether it’s securing additional resources, extending deadlines, or reaching a consensus on project priorities.

Project managers must be skilled in both the art of persuasion and the ability to compromise. Successful negotiation often involves finding a middle ground where all parties feel heard and respected. A project manager who can negotiate effectively can keep the project moving forward, even when there are competing interests or tight constraints.

It’s also important for project managers to be able to manage conflicts that arise during negotiations. By staying calm, listening actively, and being open to alternative solutions, a project manager can facilitate productive discussions that lead to positive outcomes for all involved.

Decision Making, Motivation, and Communication in Project Management

In this section, we will dive deeper into some of the essential interpersonal skills that a project manager must possess for successful project execution. These skills include decision-making, motivation, and communication. Each of these aspects plays a critical role in ensuring the smooth operation of a project and the success of the team involved. A project manager who masters these skills is better equipped to handle the challenges that arise during the project lifecycle, from start to finish.

The Critical Role of Decision Making in Project Management

Decision making is an integral part of a project manager’s job. Every day, project managers are faced with decisions that affect the project’s progress, team dynamics, and stakeholder satisfaction. The ability to make quick, informed, and confident decisions can set the course for a project’s success or failure. Decision-making skills require both analytical and interpersonal capabilities, as project managers often need to balance the needs of the team, the client, and the project’s objectives.

Effective decision making starts with gathering and analyzing relevant information. The project manager must ensure that they have all the facts before making a decision, but they must also be prepared to make decisions when all the necessary data isn’t available. In many cases, project managers will rely on their experience and intuition to fill in the gaps. An effective project manager knows when it’s appropriate to involve the team in the decision-making process and when a quick decision is necessary to keep the project on track.

Types of Decision-Making in Project Management

There are different types of decision-making models that a project manager can use, depending on the situation at hand. One such model is collaborative decision-making, where the project manager seeks input from the team members to ensure that all perspectives are considered before a decision is made. This model fosters a sense of ownership and responsibility within the team, as members feel that their opinions matter and are valued. It can also lead to more creative solutions, as team members contribute ideas and expertise.

However, collaborative decision-making can slow the decision-making process if not managed well. There are situations where a more autocratic approach is required, especially when the project is running behind schedule or when quick decisions need to be made. In these cases, the project manager must make decisions independently, based on their experience, expertise, and the best interests of the project.

Regardless of the decision-making style used, a project manager must always communicate their decisions clearly to the team and stakeholders. This ensures that everyone is aligned with the decision and understands its rationale, which helps prevent misunderstandings and potential conflicts down the road.

Motivation: Keeping the Team Engaged and Productive

Motivation is another key interpersonal skill in project management. A motivated team is more likely to stay focused, meet deadlines, and deliver high-quality work. It is the project manager’s responsibility to foster an environment that promotes motivation throughout the entire project lifecycle. Project managers must recognize that different team members are motivated by different factors. Some may be driven by career growth opportunities, while others may find motivation in recognition or financial rewards. Understanding these differences and leveraging them to motivate each individual is a crucial part of the project manager’s role.

Effective motivation begins with setting clear expectations and goals. Team members need to know what is expected of them and how their work contributes to the overall success of the project. When these goals are well-defined, team members can remain focused and aligned with the project’s objectives. A project manager should break down large goals into smaller, achievable tasks to keep the team motivated and provide a sense of progress.

Recognizing Achievement and Providing Feedback

A key part of motivation involves recognizing achievements, both big and small. A project manager who takes the time to acknowledge hard work and milestones helps create a positive environment where team members feel appreciated and valued. Recognition can come in many forms, such as verbal praise, small rewards, or public acknowledgment in meetings. When team members feel recognized for their efforts, they are more likely to remain engaged and committed to the project’s success.

Providing constructive feedback is also essential for maintaining motivation. While positive feedback is crucial, it is also important for project managers to give constructive criticism when necessary. Providing feedback that is specific, actionable, and focused on improvement rather than blame can help team members develop professionally and stay motivated to improve. A project manager who consistently provides both praise and constructive feedback helps maintain a healthy, productive team dynamic.

The Power of Communication in Project Management

Communication is perhaps the most crucial interpersonal skill for any project manager. Effective communication ensures that everyone involved in the project is on the same page, understands their responsibilities, and is aligned with the project’s objectives. Poor communication can lead to misunderstandings, delays, and errors that can significantly impact the project’s success. Therefore, mastering communication is an essential skill for a project manager to cultivate.

A project manager must be proficient in both verbal and written communication. They must be able to articulate ideas clearly and concisely, whether in meetings, through emails, or via project documentation. However, communication is not just about transmitting information; it’s also about listening. Active listening is an essential skill for understanding the needs, concerns, and ideas of team members, stakeholders, and clients. A project manager who listens carefully can make informed decisions, provide better support, and address potential issues before they escalate.

Keeping Stakeholders Informed

Regular and transparent communication with stakeholders is essential for maintaining strong relationships and ensuring that the project stays on track. A project manager must provide regular updates to stakeholders on the project’s progress, highlighting any risks, delays, or changes to the original plan. This proactive approach ensures that stakeholders are not caught off guard by surprises and can take corrective action if necessary.

A project manager should also be open to feedback from stakeholders. Stakeholders often have valuable insights or concerns that can help improve the project’s outcome. By fostering a culture of open communication, a project manager can strengthen relationships with stakeholders and ensure that their needs are addressed throughout the project.

Managing Team Communication

Project managers must also manage communication within the team. Ensuring that team members communicate effectively with one another is crucial to maintaining collaboration and coordination. In larger teams, communication can easily break down, leading to confusion and mistakes. Therefore, project managers must establish communication protocols, such as regular meetings, clear reporting structures, and efficient use of communication tools (e.g., project management software, messaging platforms).

Regular team meetings provide an opportunity for team members to share updates, discuss challenges, and collaborate on solutions. During these meetings, the project manager must facilitate communication, ensuring that everyone has a chance to speak and that key points are communicated. This helps prevent misunderstandings and ensures that everyone is aligned on the project’s goals and progress.

Written Communication and Documentation

In addition to verbal communication, written communication plays a significant role in project management. Project managers must document key decisions, deliverables, timelines, and agreements to ensure that all parties have a clear record of what has been discussed and agreed upon. Well-organized project documentation can help prevent disputes and provide a reference point if any issues arise during the project lifecycle.

Project managers should also ensure that communication is clear, concise, and free of ambiguity. This is particularly important when sending written updates, instructions, or reports to team members and stakeholders. Ambiguity in written communication can lead to confusion and misinterpretation, potentially derailing the project.

The Interplay of Decision Making, Motivation, and Communication

Decision making, motivation, and communication are three core interpersonal skills that a project manager must master to ensure project success. Decision making helps the project manager navigate challenges, stay on course, and make informed choices that benefit the project. Motivation ensures that the team stays engaged, focused, and committed to achieving project goals. Communication, on the other hand, ensures that information is shared effectively, stakeholders are kept informed, and team members remain aligned with the project’s objectives.

A project manager who excels in these areas is better equipped to lead teams, resolve conflicts, and keep the project on track. By continuously improving these interpersonal skills, project managers can enhance their effectiveness and ensure that their projects are completed on time, within budget, and to the satisfaction of all stakeholders.

Leadership and Negotiation in Project Management

Leadership and negotiation are two of the most important interpersonal skills in project management. While the other skills we have discussed—such as decision-making, motivation, and communication—are essential, leadership and negotiation can significantly impact the overall success of a project. These two skills allow project managers to steer teams through challenges, resolve conflicts, and manage relationships with stakeholders, ensuring that the project remains on track and ultimately achieves its goals.

Leadership in Project Management: A Core Competency

Leadership is a crucial element of project management. Without strong leadership, projects can easily devolve into confusion, delays, and unproductive work. Project managers must act as the guiding force behind the project, helping to clarify the project’s vision, goals, and expectations while ensuring that the team remains focused on the tasks at hand.

A good project manager must be an effective leader who sets a clear direction for the project. This includes establishing the project’s scope, timelines, budget, and desired outcomes, as well as ensuring that these objectives are communicated to and understood by the team. A project manager must also create an environment in which team members feel motivated, valued, and supported, enabling them to perform at their best.

Leadership Styles in Project Management

There are several leadership styles that project managers can adopt, each of which can be effective depending on the project’s nature and the team’s needs. The key to successful leadership is knowing which style to use and when to apply it. Below are some common leadership styles in project management:

  1. Autocratic Leadership: This style is more directive, where the project manager makes decisions without consulting the team. While this style can be effective when quick decisions are needed, it can lead to a lack of collaboration and can reduce team morale over time if overused.

  2. Democratic Leadership: A more collaborative approach, where the project manager involves the team in decision-making processes. This style encourages participation and allows team members to feel more engaged in the project. However, it can be time-consuming and may not be suitable when decisions need to be made quickly.

  3. Transformational Leadership: Transformational leaders inspire and motivate their teams by fostering a shared vision and encouraging innovation. This style can be highly effective in long-term projects that require a high level of creativity and innovation. It helps to build trust and foster a positive team culture, especially when managing complex projects.

  4. Laissez-Faire Leadership: This hands-off approach involves allowing the team members to take the lead in decision-making and managing their tasks. While this style can promote autonomy, it can also lead to a lack of direction and accountability if not monitored carefully.

Adaptability and Flexibility in Leadership

While there are many leadership styles, the most successful project managers understand the importance of adaptability. In many cases, the project manager may need to switch between different leadership styles depending on the situation. For example, if a team is underperforming or facing a significant roadblock, an autocratic leadership style may be necessary to make quick decisions and regain control. Conversely, during a phase where creativity and innovation are required, a transformational leadership style may help to inspire and encourage new ideas.

Effective project managers recognize that the ability to adapt their leadership style to the needs of the team and the project is critical for maintaining momentum and ensuring success. A flexible leader can identify challenges early on and make adjustments to ensure the team remains motivated, focused, and on track to achieve the project goals.

Negotiation in Project Management: Navigating Conflicts and Securing Agreements

Negotiation is a vital interpersonal skill for project managers, as it is needed to manage the expectations and needs of various stakeholders, including team members, clients, and vendors. Project managers must be able to navigate complex negotiations to ensure that all parties are satisfied and that the project moves forward without major roadblocks.

Negotiation is not limited to securing contracts or making agreements with external vendors. It is also about managing internal discussions, resolving conflicts within the team, and negotiating priorities with stakeholders to ensure that the project remains aligned with business goals. Effective negotiation skills can help a project manager gain the resources, support, and buy-in needed to complete the project successfully.

Key Elements of Successful Negotiation

Successful negotiation in project management requires a balance of assertiveness, empathy, and collaboration. Project managers must know how to advocate for their needs and the needs of their team while also understanding the perspectives of others involved in the project. Below are key elements of successful negotiation:

  1. Preparation: Before entering any negotiation, a project manager must thoroughly prepare. This includes understanding the issues at hand, knowing the goals of both parties, and identifying potential compromises. The project manager should also be clear about what they want to achieve from the negotiation.

  2. Clear Communication: During negotiations, it is essential to communicate clearly and listen actively. A project manager should ensure that all parties understand each other’s positions and are open to discussing potential solutions. Miscommunication can lead to misunderstandings and negatively affect the project’s progress.

  3. Building Rapport: Building rapport with stakeholders can help create a cooperative atmosphere during negotiations. By establishing trust and mutual respect, the project manager can encourage a more collaborative approach to solving problems and reaching agreements.

  4. Problem Solving: Successful negotiators approach the situation as a problem to be solved, rather than as a win-lose scenario. By focusing on the issues at hand and working together to find a solution that benefits all parties, the project manager can achieve positive outcomes and prevent conflicts from escalating.

  5. Flexibility and Compromise: While a project manager should advocate for the project’s needs, they must also be willing to compromise. In many cases, a successful negotiation involves both sides giving a little to reach an agreement that satisfies everyone. A flexible and open-minded approach to negotiation can help the project manager maintain strong relationships with stakeholders while keeping the project moving forward.

Handling Difficult Negotiations

Negotiation is not always easy, and there will be times when the project manager must navigate difficult conversations. For example, if there are disagreements between team members, stakeholders are unhappy with the project’s direction, or deadlines are missed, the project manager may need to engage in tough negotiations to resolve the situation.

In these cases, the project manager should remain calm and focused on finding a solution. Emotions can run high during difficult negotiations, but a project manager’s ability to stay level-headed and professional can help defuse tense situations and ensure that the focus remains on resolving the issue at hand.

It is also important for the project manager to be transparent about any challenges or constraints the project is facing. Honesty and transparency build trust and can help stakeholders understand the need for adjustments or compromises. In some cases, involving other team members or external experts may help facilitate the negotiation process and bring a fresh perspective to the table.

Negotiating with Stakeholders

Stakeholder management is another area where strong negotiation skills are essential. Project managers often need to negotiate with stakeholders regarding scope changes, timelines, and resources. Effective stakeholder negotiations can ensure that the project continues to meet the expectations of those involved, even when there are unforeseen changes or challenges.

A project manager must be able to manage stakeholder expectations effectively and ensure that everyone is on the same page regarding the project’s goals and timelines. Sometimes, this may involve negotiating for additional resources or extending deadlines to accommodate unforeseen circumstances. However, a project manager must always weigh these requests against the overall impact on the project’s budget, timeline, and objectives.

The Impact of Leadership and Negotiation on Project Success

Leadership and negotiation are essential interpersonal skills that project managers must develop to ensure the success of a project. Strong leadership allows the project manager to provide clear direction, inspire the team, and guide the project through challenges. Effective negotiation skills enable the project manager to manage stakeholder relationships, secure necessary resources, and resolve conflicts that may arise during the project lifecycle.

Together, these skills help project managers maintain control over the project, manage expectations, and keep the team motivated and aligned. By mastering both leadership and negotiation, project managers can navigate the complexities of managing diverse teams, interacting with stakeholders, and overcoming obstacles, ultimately ensuring that the project is completed successfully.

Final Elements of Interpersonal Skills in Project Management and Conclusion

In the final section, we will explore the concluding elements of interpersonal skills in project management, which include emotional intelligence, trust-building, and the ability to manage change effectively. We will also summarize how these skills contribute to the success of a project. Mastering these interpersonal skills not only allows project managers to lead successful projects but also to foster long-term relationships with clients, team members, and stakeholders. By cultivating these abilities, project managers are better equipped to handle the complexities of their roles and achieve desired project outcomes.

Emotional Intelligence in Project Management

Emotional intelligence (EQ) is an often-overlooked but crucial interpersonal skill for project managers. While technical skills and knowledge are necessary for project management, emotional intelligence plays an equally important role in managing relationships, resolving conflicts, and leading teams effectively. EQ is the ability to recognize, understand, and manage one’s own emotions, as well as the emotions of others. It helps project managers navigate interpersonal challenges, lead with empathy, and build strong relationships with team members and stakeholders.

The Five Components of Emotional Intelligence

There are five core components of emotional intelligence that a project manager must develop to succeed in their role:

  1. Self-awareness: The ability to recognize and understand one’s emotions and how they affect others. A self-aware project manager can manage their emotions effectively and avoid impulsive reactions during stressful situations.

  2. Self-regulation: The ability to control one’s emotions and behavior in different situations. Self-regulation allows a project manager to stay calm, composed, and focused, even during challenging moments.

  3. Motivation: A high level of intrinsic motivation drives project managers to set and pursue meaningful goals, even in the face of obstacles. A motivated project manager is more likely to inspire their team to stay on course and achieve project success.

  4. Empathy: Empathy involves understanding the emotions and perspectives of others. A project manager who is empathetic is able to relate to team members and stakeholders, fostering trust and open communication.

  5. Social skills: Social skills involve the ability to build and maintain relationships, influence others, and resolve conflicts. Strong social skills help a project manager create a positive work environment, facilitate collaboration, and navigate complex stakeholder dynamics.

Emotional intelligence is an ongoing development process that requires self-reflection, feedback, and a willingness to improve. Emotionally intelligent project managers are better equipped to manage team dynamics, build strong relationships, and lead their projects to successful outcomes.

Trust-Building in Project Management

Trust is one of the most important elements of effective project management. Without trust, team members are less likely to collaborate, take initiative, or provide honest feedback. A project manager’s ability to build and maintain trust with their team and stakeholders is critical to ensuring smooth project execution.

The Role of Trust in Project Management

Trust enables a project manager to delegate tasks, make decisions with confidence, and rely on team members to deliver quality work. When trust is established, team members are more likely to take ownership of their responsibilities, communicate openly about challenges, and proactively solve problems. Trust also encourages collaboration and the sharing of ideas, leading to more innovative solutions and better project outcomes.

Building trust starts with being transparent, consistent, and reliable. Project managers should keep their promises, provide honest feedback, and demonstrate fairness in their decision-making. When team members see that the project manager is dependable and values their input, they are more likely to invest in the project’s success.

Trust is not built overnight; it takes time and consistent effort. However, once trust is established, it can serve as the foundation for a strong, cohesive team that works together toward achieving project goals.

Managing Change and Adaptability in Project Management

Change is inevitable in any project, and a project manager must be able to handle it effectively. Whether it’s a change in scope, new requirements from stakeholders, unexpected risks, or shifts in the project timeline, the ability to manage change is a key interpersonal skill for project managers.

Leading Teams Through Change

Managing change requires flexibility, communication, and a positive outlook. When change occurs, project managers must first assess its impact on the project’s objectives, timelines, and resources. They must then communicate the changes to the team and stakeholders clearly and with a plan for how to move forward.

Effective change management involves getting team members on board with the change. This can be challenging, especially when changes create uncertainty or require additional effort. A project manager should demonstrate empathy and provide reassurance, explaining the reasons behind the change and how it will benefit the project in the long run. By fostering a positive and supportive atmosphere, the project manager can help the team embrace the change and stay focused on achieving project goals.

The Importance of Adaptability

Adaptability is a key trait for managing change effectively. An adaptable project manager can adjust to new circumstances, pivot strategies when necessary, and find solutions to unexpected challenges. Adaptability also involves remaining calm and composed when things do not go according to plan. Adaptable project managers encourage their teams to do the same, fostering a resilient work culture that can handle setbacks and adapt to changing conditions.

Adaptability also requires a willingness to continuously learn and grow. In the face of new technologies, market trends, and project methodologies, project managers must stay up-to-date with industry developments and be open to new ways of working. By leading with adaptability, project managers can guide their teams through uncertainty and maintain momentum despite unforeseen challenges.

Conclusion: The Power of Interpersonal Skills in Project Management

Interpersonal skills are the foundation of effective project management. Whether it’s making decisions, motivating a team, communicating with stakeholders, or managing conflict, interpersonal skills play a vital role in ensuring project success. Project managers who excel in interpersonal skills can lead their teams through complex challenges, build strong relationships, and create an environment of trust and collaboration.

Emotional intelligence, trust-building, and adaptability are key aspects of these interpersonal skills that contribute to a project manager’s success. By developing and honing these abilities, project managers can navigate the ever-changing landscape of project management, build high-performing teams, and deliver successful projects that meet stakeholders’ expectations.

Ultimately, project management is not just about managing timelines and budgets; it is about leading people, building relationships, and creating an environment where collaboration and innovation can thrive. With the right interpersonal skills, project managers can ensure that their projects are not only completed successfully but also provide lasting value to the organization and stakeholders involved.

The ability to master these interpersonal skills takes time, practice, and a commitment to personal growth. Project managers who focus on improving their leadership, communication, emotional intelligence, and negotiation skills will be better equipped to tackle the challenges of today’s dynamic project environments, ultimately driving success in every project they undertake.

 

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