Four Perspectives of Big Data Analytics: Data Science, Business, Real-Time Usability, and Job Market

Big data analytics is truly a revolution in the field of IT. The use of data analytics by the companies is focused mainly on their customers. Therefore, the realm is booming in B2C applications.

Analytics is divided into different types based on the nature of the environment. There are three major divisions of big data analytics:

– Descriptive Analytics;

– Predictive Analytics;

– Prescriptive Analytics.

This field offers a huge potential, and in this blog post, we will explain why big data analytics is very important when using four perspectives: Data Science, Job Market, Real-Time Usability, and Business.

Big Data Analytics and Data Science

Analytics entails the use of advanced tools and techniques for data that has been obtained in different sizes from different sources. Big data typically has the properties of velocity, high variety, and volume. The data sets come from various online networks, video and audio devices, web pages, logs, and social media among other sources.

Big data analytics entails the use of various analytics techniques, such as statistics, data mining, machine learning, and natural language processing. Data is extracted before it is prepared and blended to provide reliable analysis for the business. These days, the multinational organizations and large enterprises widely use these analytics techniques in different ways. The data scientists are usually the ones who are responsible for working with big data in business enterprises. They use various data science technologies and tools to increase business productivity. For instance, they use quantitative and qualitative techniques to improve the productivity and profits in a business. The data analytics tools are utilized widely by analysts, engineers, and researchers for the business organizations to efficiently access data.

There are various special analytics tools that usually use these techniques to efficiently evaluate the data sources for fresh insights. Usually, data is a real-time one that produced at a large scale. This data is usually structured, and the analytics tools assist in capturing it before storing this data for analysis. Therefore, business analytics and big data tools are very advanced. These BA tools can be of 2 types: analysis and storage.  Some of the most popular data analytics instruments include Mongo DB, Cassandra, Apache Hadoop, and Hive.

Big Data Analytics and Business

The demand for big data analytics techniques and tools is continuously rising due to the increased use of big data in businesses these days. The organizations can easily find new opportunities and even gain new insights to efficiently run their business. These tools are extremely beneficial as they assist in providing meaningful, reliable information for making better and more reliable business decisions. The companies can improve their decisions by keeping their customer focus in mind. Big data analytics powerfully helps the operations of any organization become more effective. In the end, this helps improve the company’s profits.

Big data analytics tools such as Hadoop help the companies reduce the storage cost. This further leads to the increase of business efficiency. With modern analytics tools, the analysis of data becomes quicker and easier, and this leads to faster decision making, which saves energy and time.

Big Data Analytics and Real-Time Benefits

The field of big data analytics has grown enormously thanks to the advancement of technology. This growth has led to the widespread use of big data in various industries, including healthcare, banking, manufacturing, energy, consumer, and technology. There are several other industries that use big data analytics. Of all sectors, banking is perceived to be the field that is using it to the maximum.

Education is another realm that is making use of data analytics in a very big way. There are currently new options for analysis and research using data analytics. There are technical tools that can be used by the institutions for innovations. Due to the vast opportunities available, analytics has also become a very attractive option for the students to study.

The big data analytics tools provide insights that help one better understand the needs of the clients. This usually assist in developing better and newer products for the purposes of customer satisfaction. Improved services and products with new insights can enormously help the firm. This can also help the customers as they can get better offerings that effectively satisfy their needs.

In simple terms, data analytics has become a vital part of the companies and organizations today.

Big Data Analytics and Job Opportunities

With huge investment and interest in the big data technologies, there is a huge demand for the professionals with the skills of big data analytics. The organizations and institutions pay attractive packages and incentives for the qualified specialists. The IT experts such as data administrators and engineers can learn the tools of analytics for a promising career today and in the future.

In various domains of industry, the requirements differ and so does the nature of the job. Since data analytics is now emerging in every sector, there is enormous workforce needs as well. The job titles can include Solutions Architects, Business Intelligence Consultants, Big Data Engineers, Big Data Analysts, and so on.

In addition, some certifications can also help you in validating your skills and talent. The experience and knowledge of big data analytics can help you secure a job as it provides you with an edge over other job seekers. It can also open new opportunities for you during a job search.


Data analytics is very important as it leads to increased demand for the big data professionals and intense competition in various fields. Data science and analytics is a field that is rapidly evolving and has a huge potential. Data analytics is important when it comes to analysing the value chain of business and gaining insights. Its use can enhance the analyst’s industry knowledge. Those individuals who have the skills of data analytics provide the organizations with the opportunity to learn about the existing business possibilities. These and many more that have not been discussed here show why big data analytics is very important.