Microsoft MB-220 Practice Test Questions, Exam Dumps

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MB-220 Microsoft Practice Test Questions and Exam Dumps

Question No 1:

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials. The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards. You need to ensure that future emails adhere to these standards.

Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates. Does this meet the goal?

A. Yes
B. No

Correct answer: B

Explanation:

Sending an email to users who created deficient templates identifying the deficiencies and asking them to correct their templates may not fully meet the goal of ensuring that future emails adhere to the branding standards. While this solution addresses the problem after the fact by informing the user of the issues, it does not proactively ensure compliance going forward. Here’s why this approach may fall short:

Reactive vs. Proactive: The solution is reactive, meaning that it addresses deficiencies after they have occurred, rather than preventing future violations. It’s important to prevent such issues from happening in the first place by enforcing the standards more effectively before the emails are sent.
Lack of Automation or Control: By merely notifying users about deficiencies and requesting corrections, this solution relies heavily on the users' cooperation and diligence. There is no indication that there is a system in place to automatically enforce the standards when templates are created or emails are drafted. This could lead to the same mistakes being repeated.
Accountability and Enforcement: The proposed solution does not outline any accountability mechanisms to ensure that users actually correct their templates and adhere to the standards in the future. Without a more structured or automated approach, there may be ongoing non-compliance.

In comparison, a more effective solution could involve integrating automated checks or controls to ensure compliance before sending emails. This might involve using email template validation tools, creating mandatory training for users, or setting up automated alerts or flags when a template does not meet the branding standards. Additionally, there could be approval workflows or automated reminders built into the system to help ensure templates meet the established criteria before they are used.

Thus, the solution in the question does not sufficiently guarantee that future emails will meet the stated goals, and B (No) is the correct answer.

Question No 2:

You restrict usable templates to only those that have been approved. Does this meet the goal?

A. Yes
B. No

Correct answer: A

Explanation:

The proposed solution involves creating an approval process on the template records to ensure that only approved templates can be used for emails. This aligns with the stated goal of ensuring that future emails adhere to the five mandatory branding components and visual requirements. By restricting the usable templates to only those that have been approved, the process ensures that emails are constructed using templates that meet all the required standards. This effectively addresses the concern that emails may not be following the established branding guidelines.

The approval process ensures that each template is reviewed and approved, confirming that it incorporates the mandatory components and visual requirements. Once templates are approved, they can be used for emails, which means that all future emails are more likely to comply with the branding standards set by the marketing team. Therefore, this solution does meet the goal of ensuring consistency and adherence to the specified branding standards.

Creating an approval process on templates helps mitigate the risk of non-compliance, as the templates themselves must meet the required criteria before they can be used, thus minimizing the chance of errors or deviations from the established branding guidelines.

Question No 3:

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.You need to ensure that future emails adhere to these standards.

Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.Does this meet the goal?

A. Yes
B. No

Correct answer: B

Explanation:

The solution presented involves identifying and adjusting existing templates that do not meet the standards. However, while this action may correct past mistakes, it does not fully address the goal of ensuring future emails adhere to the branding standards. The goal is to ensure ongoing compliance with the standards, and making adjustments to existing templates alone will not guarantee that all future emails will meet the requirements. Future emails could still use templates that were not properly adjusted or could still be sent using incorrect templates that were overlooked.

To meet the goal, the solution should be more comprehensive. After identifying and adjusting non-conforming templates, it is essential to implement a systematic process or checks to ensure that any new templates or emails sent out in the future automatically comply with the standards. This could include creating a checklist or implementing an automated review system that flags any email not meeting the mandatory components and visual requirements before it is sent.

In addition, educating the team members responsible for creating or sending emails, implementing better training on the standards, and potentially having a review or approval process before sending out emails could help maintain long-term adherence to the branding strategy.

Thus, B (No) is the correct answer because the solution does not ensure that future emails will consistently meet the standards in the absence of additional mechanisms for oversight or control.

Question No 4:

Your landing page must include your privacy banner to let your customers know that you take their privacy seriously. Once enabled, where will the full text of your privacy policy be stored?

A. on your organization’s private website, with the login information needed to access it
B. on any publicly-available website, with the URL listed in the Event Management Settings
C. on your organization’s website, with the URL listed on the Default Configuration Set
D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

Correct answer: D

Explanation:

When enabling a privacy banner on your landing page, the privacy policy must be easily accessible to your customers. This ensures transparency about how their data is handled and complies with privacy regulations like GDPR. The full text of the privacy policy should be publicly accessible, meaning it should not be hidden behind login requirements or private pages.

A. This option is incorrect because storing the privacy policy on your organization’s private website, with the login information required to access it, defeats the purpose of making the policy accessible to all visitors. The intent is to ensure that all users can access the privacy policy without barriers, so requiring a login would be inappropriate.

B. This option suggests that the privacy policy could be stored on any publicly-available website, which could technically work, but it doesn’t align with best practices. The URL would also need to be specifically listed in the Event Management Settings, which may not be as direct or standardized for a privacy policy. Event Management typically refers to settings for managing events, not the direct setup of privacy policy links.

C. Storing the privacy policy on your organization’s website and listing the URL in the Default Configuration Set is a plausible option. However, in practice, for a more streamlined setup that ensures the policy is directly linked to the privacy banner, D is a more straightforward and accurate approach.

D. This is the correct option because it specifies that the privacy policy should be stored on any publicly-available website, with the URL being listed in the Landing Page Configuration Set. This ensures that the privacy policy is accessible to anyone visiting the landing page, and the URL is easily integrated into the configuration to meet regulatory and customer expectations. The Landing Page Configuration Set is the correct place for this setup to ensure compliance and transparency.

In conclusion, D is the most appropriate choice because it clearly directs where the privacy policy should be stored and how it should be made accessible through configuration settings. This approach prioritizes accessibility and transparency for all users, which is essential in building trust with your customers.

Question No 5:

You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded. You want to establish monitoring for the critical components that drive additional subscription costs.

Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.

A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
B. the total number of emails that your company has sent this month and the total number of emails remaining in the month
C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

Correct answer: B, C, D

Explanation:

In Dynamics 365 for Marketing, administrators are tasked with monitoring and managing the resources tied to their subscription, as these can affect both performance and cost. The Quota Limits section provides insights into the various usage limits, allowing admins to track their consumption of critical resources that could result in additional charges or restrictions. Let’s break down the options:

B. the total number of emails that your company has sent this month and the total number of emails remaining in the month:
One of the key components that impacts subscription costs in Dynamics 365 for Marketing is the email volume. Since the number of emails sent can significantly affect your subscription's usage, it's essential to track how many emails have been sent and how many remain within the current period. This ensures that you don't exceed the limits of your plan and avoid overage charges.
C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription:
Marketing contacts are a primary factor in determining subscription levels in Dynamics 365 for Marketing. The number of marketing contacts in your database affects the pricing of your subscription. Monitoring both the maximum allowed contacts and the current usage helps ensure that you are not exceeding your limits, which can result in additional costs.
D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription:
The number of contacts allowed is a key element of your subscription limits. By monitoring this quota, you can keep track of your database size and prevent exceeding the limit, which could lead to extra fees. While the exact number of contacts used is important, knowing the total allowable limit helps in making proactive decisions.

The other options are not as directly related to the critical subscription cost drivers or the specific limits available in the Quota Limits section:

A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month:
While inbox previews may be useful for testing email campaigns, they typically do not contribute as significantly to the overall subscription cost compared to factors like emails sent or contacts in the database. Therefore, this is not a major monitoring component for cost management.
E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month:
Surveys are a feature in Dynamics 365 Marketing but are not typically a significant cost driver when compared to emails or contacts. This makes it less critical to monitor for subscription cost management, especially in relation to quota limits.

In summary, the most important limits to monitor for controlling subscription costs in Dynamics 365 for Marketing are related to emails sent (B), marketing contacts (C), and the total allowable contacts (D). Therefore, B, C, D are the correct answers.

Question No 6:

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You add an action tile. Does this resolve your issue?

A. Yes
B. No

Answer: B

Explanation: The issue described is that no one has received any scores from the lead scoring model after a week. Simply adding an action tile does not directly address the underlying problem. The lack of scores likely indicates that there is an issue with the lead scoring model itself—either it's not being triggered correctly, or there is an issue with the data flow into the system, such as missing inputs or incorrect configuration of the scoring rules.

An action tile typically adds a step or feature to an interface, but it doesn't resolve deeper issues like misconfiguration or errors within the lead scoring model's logic. For the issue to be resolved, you would need to investigate the model's setup, ensuring the scoring algorithm is working properly and that it is receiving the necessary data to assign scores. The solution should involve checking the model's parameters, validating data inputs, and ensuring that leads are being correctly scored according to the defined grades (Cold, Warm, Hot).

Therefore, the correct answer is B, as adding an action tile does not directly address the cause of the problem, which lies within the lead scoring model itself.

Question No 7:

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm, and Hot. After a week, you notice that no one has received any scores from your model. Solution: You click the Go Live button. Does this resolve your issue?

A. Yes
B. No

Answer: B

Explanation:
In this scenario, the issue is that no one has received any scores from your lead scoring model. The most likely reason for this is that the model hasn't been activated or made live, meaning it has not been applied to any leads yet. Clicking the "Go Live" button is typically the final step that enables the model to start scoring leads, so if this action has not been performed, the model will remain inactive.

A. Yes: Clicking the "Go Live" button would resolve the issue of leads not receiving any scores. If the model was not activated yet, this would be the necessary step to trigger the lead scoring process. However, it's possible that the system has already been live but still hasn't scored leads due to other issues, like incorrect data flow, lack of leads, or technical issues.
B. No: If you have already clicked "Go Live" and the leads are still not receiving scores, then the issue might lie elsewhere, such as with how leads are being captured or processed. This could involve technical issues with the model, data connectivity issues, or misconfiguration that prevents leads from being scored correctly.

Therefore, the correct answer is B, assuming that clicking the "Go Live" button has not yet been done or there are other underlying issues affecting the model's functionality.

Question No 8:

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm, and Hot. After a week you notice that no one has received any scores from your model. Solution: You lower the Sales Ready Score. Does this resolve your issue?

A. Yes
B. No

Answer: B

Explanation:
In this scenario, the issue is that no one has received any scores from your lead scoring model, indicating that the model is not properly assigning scores to any leads. Lowering the Sales Ready Score might not be the best solution to resolve this issue, as it does not directly address the potential underlying causes.

Here are possible reasons why no one has received any scores:

Incorrect scoring criteria or thresholds: The scoring model may have thresholds set too high, meaning that no leads meet the criteria to receive a score. In such a case, lowering the Sales Ready Score could help, but it might not be the most effective long-term solution.
Lack of data or poor data quality: If there is insufficient data about leads or the data is not being captured correctly, then the model cannot assign scores. In this case, the issue is not with the Sales Ready Score itself but with the data or its processing.
Implementation issue: The model might not have been properly implemented or integrated into the system. If the scores are not being calculated due to technical problems, adjusting the scoring thresholds won't solve the issue.

To effectively resolve the issue, you would need to first assess if the lead scoring model is working correctly, verify the data inputs, and review the thresholds and parameters for assigning scores. Only after that would adjusting the Sales Ready Score be a reasonable action if the thresholds are indeed set too high.

Therefore, simply lowering the Sales Ready Score without addressing the root cause of why no scores have been assigned will not resolve the issue. The correct answer is B, No.

Question No 9:

You need to create a new email marketing campaign targeting leads who have shown interest in a specific product but have not made a purchase. Which feature in Microsoft Dynamics 365 Marketing should you use to automate this email campaign?

A) Lead Scoring
B) Customer Journeys
C) Marketing Lists
D) Email Segments

Answer:
B) Customer Journeys

Explanation:
The Customer Journeys feature allows marketers to automate and personalize communication based on customer behavior and actions. You can design a journey to send automated emails to leads who showed interest but haven’t converted. Customer Journeys use triggers, conditions, and actions that allow you to send personalized content at the right time, based on the contacts’ engagement with your marketing materials.

Question No 10:

Which of the following options in Microsoft Dynamics 365 Marketing is used to categorize a group of contacts based on their behaviors and characteristics for targeted campaigns?

A) Marketing Lists
B) Segments
C) Customer Journeys
D) Event Management

Answer:
B) Segments

Explanation:

In Microsoft Dynamics 365 Marketing, Segments are used to group contacts based on specific criteria such as demographics, behaviors, or interactions. Segments can be static or dynamic. Dynamic segments automatically update as contacts meet or no longer meet the defined criteria, making them ideal for targeting contacts who engage with emails or visit certain web pages. This allows for a more tailored and relevant marketing experience.