About MB-220 Exam
The Microsoft MB-220 exam challenges the candidates by testing their skills in the field of solution implementation, lead conversion, and utilizing Dynamics 365 and Microsoft 365 suits of applications.
About Exam and Intended Audience
The Microsoft Dynamics 365 Marketing certification exam coded MB-220 is intended for candidates with strong skills in generating and converting leads, building brand recognition, regulating omnichannel messaging, and delivering trade insights. The individuals who are knowledgeable about the configuration and expansion of fundamental marketing applications that comprise email marketing campaigns, lead nurture, integrations with LinkedIn, and such should consider taking this test as well. Exam MB-220 also checks the candidates’ understanding of various business terminologies, standards, practices, preferences, and standard initiatives. To sum up, those who manage to pass the Microsoft Dynamics 365 Marketing test prove themselves as competent marketing functional consultants.
Related Certification Path
Passing the MB-220 test will get the candidate a step closer to earning the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. To obtain it, the applicants need to pass the PL-200 exam too, which is focused on Power Platform apps and solutions. This certificate is designed for working functional consultants and other professionals in similar roles who use Dynamics 365 and Power Platform products for handling their day-to-day tasks. The candidates need to have some experience working with the above solutions, know how to set up these apps, execute marketing schemes, collect requirements for stakeholders, etc.
General Exam Details
The Microsoft MB-220 exam is available only in the English language. The sum of the registration fee is $165 but it may vary depending on the region. Like many other Microsoft tests, this one contains 40-60 questions and lasts for 130 minutes. The exam scales the candidate’s skills in configuring marketing applications, administering lists and segments, generating and managing leads, and other marketing-related topics that are disclosed below in detail.
The Microsoft Dynamics 365 Marketing test is organized into 8 domains. They are:
- Marketing applications configuration (20-25%)
The first domain is also the one that covers the largest percentage of the test questions. The candidates need to know about organization settings and their configuration, how to set up LinkedIn Lead Gen, handle data sources synchronization, integration of portal, landing pages configuration, domain authentication, data protection tools, and webinars. Moreover, the applicants are required to have expertise in working with various marketing settings such as matching strategies, marketing emails, customer journey, email deduplication, lead scoring, and such. Finally, the candidates would benefit from the knowledge of managing and analyzing insights. These include contacts, leads, segments, emails, lead scoring models, marketing pages, marketing forms, websites, etc.
- Segments and lists management (10-15%)
The second section of the exam syllabus is concerned with lists, segments, and their management. The candidates would need to be capable of creating and managing segments, identifying the type of segments, generating market segments, using Natural Language Query to create segments, using customers’ insights for segment creation, and more. Having an idea about the usage of union, exclude, and intersect logics would come in handy too. The applicants also have to be able to work with subscription centers and lists. This means an understanding of usage scenarios is crucial. Also, the entrants should be capable of creating a subscription list, adding it to a form, and building segments based on subscription lists.
- Marketing forms and pages creation and management (10-15%)
The third section tests the candidates’ ability to work with marketing forms. It asks the applicants to create a marketing form considering the type to use, form requirements, limitations, and templates. Expertise in creating landing pages will also be tested here. Moreover, the candidates would also need to learn more about marketing page creation and adding elements to it including content, forms, style, marketing emails, etc. One also needs to be capable of integrating marketing pages with marketing emails, checking and publishing marketing pages, and monitoring them too.
- Leads, contacts, and accounts management (5-10%)
One of the smallest sections of the exam deals only with leads, contacts, and accounts. The candidates are required to know about the creation of leads and synchronizing them from LinkedIn. They also need to be able to build and handle accounts and contacts along with the management of their activities.
- Marketing emails creation and management (5-10%)
This section comprises questions regarding the creation of marketing emails and their management. The applicants would need to have the capability of creating emails based on a template, specify required fields, add dynamic contents, etc. Apart from that, they also have to know how to manage these emails based on requirements. The entrants should be able to use Basic and Inbox options, authenticate and publish emails, and perform effective management of the Subscription Center.
- Customer journeys management (10-15%)
In this domain, the applicants are required to demonstrate their ability to work with customer journeys. Determining the types of content, using templates, implementing actions and targets, and executing flow control are the main topics included in this chapter. Additionally, the candidates would need to be skilled in publishing customer journeys and managing them after. This requires skills in proper configurations for publishing and checking for errors.
- Events and webinars management (10-15%)
To get through this domain, the applicants should have a proper understanding of webinars and their creation and management. They will be asked to create a webinar event, configure venues and external tracks, set up speakers and event website, etc. In addition to that, they also need to know how to manage such events by creating invitations, register attendees, handle speakers, and such.
- Dynamics 365 Customer Voice configuration (10-15%)
The final portion of the certification exam requires the applicants to be able to create surveys and manage them. This means they have to understand how to create themes, add pages, determine questions, identify respondents, and submission choices. This section also tests the candidates' skills in adding surveys to emails, web pages, and customer journeys, previewing and publishing surveys, as well as handling the management of survey responses.
Earing the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification will open up various job opportunities. Moreover, the job roles that will become available also ensure you get a decent annual salary according to Ziprecruiter.com. Some of them include Microsoft Dynamics Consultant ($100k) and Functional Consultant ($90k).
After achieving the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification, one can peruse advanced certificates. These include Microsoft Certified: Dynamics 365 Finance and Operations Apps Solution Architect Expert and Microsoft Certified: Dynamics 365 + Power Platform Solution Architect Expert.