About Google Analytics Exam
The Google Analytics Individual Qualification (GAIQ) exam is intended to address basic and more advanced concepts of Google Analytics. This ranges from data collection and implementation to configuration, administration, conversion, attribution, reports, dimensions, and metrics. Once you pass such a test, you’ll obtain the Google Analytics designation.
In order to get Google Analytics certified, candidates are required to clear two-course paths, which are Google Analytics for Beginners and Advanced Google Analytics. Once this is done, candidates can succeed with the GAIQ exam that will contain 70 questions, which are to be completed within 90 minutes. Also, to get a pass status, applicants need to get an 80%-score. Now that you know these, let’s continue by uncovering the details of the Google Analytics for Beginners course.
Google Analytics for Beginners
This training is meant to highlight the steps involved in creating accounts, implementing tracking codes, and setting up data filters. By completing this course, you will be proving your knowledge of navigating the Google Analytics reports together with the interface and setting up shortcuts as well as dashboards. What’s more, this program will help you acquire an important understanding of basic audience analysis, campaign tracking, and setting up goals. Next, we will be breaking down the course outline for the Google Analytics for Beginners in more detail:
- Module 1: Introducing Google Analytics
In all, this chapter covers 4 lessons and will start by defining Google analytics. Then, it will expound on how these technologies work, the basic setup, and the steps involved in setting up views using filters.
- Module 2: Google Analytics Interface
This section, in particular, has 5 lessons and covers how to navigate Google Analytics, a mastery of the overview reports, the knowledge of full reports, report sharing, and steps for setting up shortcuts & dashboards.
- Module 3: Basic Reports
The domain of basic reports can be summarized into 3 major lessons including reports for audience, behavior, and acquisition.
- Module 4: Basic Campaign Tracking and Conversion
All in all, this knowledge area will use 5 lessons to measure the learner’s ability to complete basic conversion and campaign tracking. These include the process of measuring custom campaigns, campaign tracking using the URL Builder, using goals to assess business objectives, measuring the Google Ads campaigns, and finally, course review alongside subsequent steps.
Advanced Google Analytics
This session will guide you through the key steps of data collection and processing into comprehensible reports. In more detail, it will confirm if the trainee understands the role of configuration concepts such as custom metrics, event tracking, and custom dimensions when collecting data that are specifically dedicated to their businesses. Also, this training will demonstrate a solid mastery of advanced analysis techniques that involve channel reports, custom reports, and segmentation in addition to highlighting the essential marketing strategies such as dynamic remarketing and remarketing that display ads to clients who visit your site. When it comes to the entire exam curriculum, here’s what to explore:
- Module 1: Data Collection and Processing
This topic can be broken down into 5 lessons including Google Analytics in data collection, categorizing into sessions and users, using configuration settings, data storage, and report generation, and the creation of a measurement plan.
- Module 2: Setting up Data Collection & Configuration
This section, in particular, summarizes the content details for 6 major skills. Thus, these include organizing an analysis account, setting up advanced filters on views, creating personal custom metrics, understanding user behavior using event tracking, and the knowledge of more important configurations.
- Module 3: Advanced Analysis Tools alongside Techniques
This section breaks down the exam content into 4 lessons including segment data for insight, data analysis by channel, data analysis by the audience, and data analysis using varied custom reports.
- Module 4: Advanced Marketing Tools
To conclude, this section will emphasize the knowledge of 3 vital skills using the same number of lessons. In more detail, they include an introduction to remarketing, better targeting using dynamic remarketing, and the course summary.
Now, let’s summarizes your prospective job roles after passing the GAIQ exam and getting Google Analytics certified:
- Digital Marketing Specialist
A typical digital marketing specialist is involved in identifying a target market, creating a brand image, and creating & maintaining a strategic marketing campaign that suits the internet and other digital platforms. These individuals are an important part of many setups and may specialize in paid search, search engine optimization (SEO), or shopping feeds. In general, this role is almost similar to that of marketing professionals but with more emphasis placed on promoting the company’s products and services, increasing brand awareness, and driving prospective clients to improve conversions. By being in charge of your company’s digital channels as a digital marketing specialist, you will earn an average salary of $50,385 per year according to Payscale.com.
- Data Analyst
As a rule, data analysts scrutinize information with the help of data analysis tools. This is in a bid to help their clients and organizations make meaningful decisions regarding important business processes. Generally, a data analyst is expected to use high-level models to extract vital data from the designated sources, conduct a preliminary analysis to determine the quality of the existing data, and prepare reports depending on the available results. As a competent data analyst, you can become an important part of a telecommunication company, college, pharmaceutical company, consultancy, or software development company. Generally speaking, building a solid understanding of programming skills may be key to fulfilling your role as a data analyst. And in the end, you will get an average salary of $61,469 per annum as per Payscale.com.
- Marketing Specialist
Marketing specialists are tasked with designing, creating, and overseeing a company’s marketing projects. Their scope of practice may include managing sales, promotions, and marketing campaigns on multiple platforms. Usually, a marketing specialist will be expected to specialize in a product area or communication channel that suits the company’s primary business objectives. In the current employment market, marketing specialists are sometimes called SEO marketers, marketing and communications specialists, or digital marketers and they earn an average salary of $51,575 per year as claimed by Payscale.
Undoubtedly, Google Analytics is a comprehensive learning path that covers what you should know as far as creating brand awareness and promoting your marketing strategy is involved. It is probably the best certification for individuals who are deeply involved in making critical business decisions. Thus, after completing the GAIQ evaluation, you may opt to specialize in Google Ads by obtaining such certificates as the Shopping Ads, Google Ads Video, Google Ads Search, Google Ads Display, Google Ads Apps, and Google Ads Measurement that are readily available on the Google website.