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Essentially, any marketer or professional would find Google Analytics Certification as an integral credential that must be possessed. Presenting this qualification will serve you well and the organization you are part of. It demonstrates that you are well-versed in Google Analytics and you have what it takes to meet the current demands of the industry.
Google Analytics Certification Process
What are the steps needed in availing this certification? First, open your Gmail account and go to the Google Partners page. Then click and join Google Partners. This way you’ll be able to access the 4 lessons, namely: Google Analytics Platform Principles; Digital Analytics Fundamentals; E-commerce Analytics; and Mobile App Analytics Fundamentals available in Google Analytics Academy. You must go through each unit as this will expose you to various activities that will enhance your knowledge. Videos, multiple choice activities, transcripts are made accessible to prepare you for the test. Aside from that, there are also other online resources that can give you tips and advice on what to expect for the exam. The Google Analytics YouTube channel has a rich storage of useful videos that you can utilize to familiarize or refresh your knowledge. After going over the different resources, you can take a practice test, such as the Google Analytics Test and the GAIQ center. These will further give you the desired outcome you wish to have in your test results. Now that you have exhausted all sorts of external and online materials, you can finally take the GAIQ exam.
Google Analytics Individual Qualification (GAIQ) Exam Details:
As much as it validates your abilities, this exam is a way to improve your knowledge of Google analytics. But before anything else, you must be able to meet all the qualifications needed in taking the exam. One condition needed is that you must have passed the Google Analytics assessment. If you haven’t undergone this assessment, you can do so by accessing the AdWords assessments to help you with the certification process. The first thing to do is to create an Academy for Ads account and proceed with the procedure accordingly.
The GAIQ exam consists of a total of 70 questions presented in a True or False and multiple-choice format. Moreover, the good thing about this exam is that it doesn’t cost anything. You’ll only be given 1 hour and 30 minutes to answer the exam and once you begin so, you are not allowed to pause or leave any question unanswered. You must answer the test continuously and at least reach an 80% correct rate to pass this exam. Your results will be given automatically by Google. If you cannot reach the passing score, however, you will be given seven days to retake the exam.
Through Google’s personalized certificate, you can show that you have successfully achieved the Google Analytics IQ assessment and reap its benefits. To keep your qualification, you must retake the exam in 18 months.