AdWords Certification Facts
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As any certification does, the opportunity to exemplify your ability in a competitive industry like PPC or Pay-Per-Click is granted through Google AdWords. It’s a renowned qualification that guarantees an individual’s marketability and credibility among companies. Google AdWords Certification is an important credential for marketers to obtain in the field of online advertising.
The process of earning a Google AdWords certification may be tough, confusing and could even consume your time and effort. Yet, of course, it’s always rewarding at the end of the day, given the advantages you’ll soon be exposed to. Through time, this certification is seen as an essential requirement for marketing roles in some agencies. To pass this certification requires your mastery of a particular level of work and the knowledge of the important AdWord’s concepts. You must have a thorough comprehension of the campaign setup and management, optimization, value propositions along with conversion measurement. To give you an idea on how to get an AdWords certification in the Google Partner program, here’s a short guideline of the process.
Google AdWords Certification Process
The beginning of your AdWords certification journey is the selection of your preferred Google account. This account, be it Gmail or Google, will be where you’ll primarily have your certification processed and used publicly. After doing so, the next step is to join the Google Partners program. Once you’ve completed this part, you can fill up your individual profile to completion. Next is the crucial part that will heavily determine the outcome of your exam. Preparing for the exam is much easier with the accessibility of educational information offered by Google, as found in its academy content. You can go through the sample exam questions to give you a better look of what the actual exam will be.
Two exams are needed to be passed for the certification process. First, you must take the AdWords fundamentals and then undergo an additional exam according to your preference. The AdWords Fundamentals Assessment spans for 1 hour and 30 minutes and has a total of 65 questions. An 80% score and above means you’ve passed the assessment. For the additional exams, you may choose from Search Advertising, Display Advertising, Mobile Advertising, Video Advertising and Shopping Advertising. Your choice should be according to what you think will suit your advertising areas and interest, or depending on your business and agency. Passing the fundamentals exam, along with an additional exam, will certify you.
After having been able to complete the exams and the whole certification process, you may now add your certification to your site or any platform that you think will be essential in giving you more recognition. Your proof of passing the exam will also appear on the public profile page of Google Partners, consequently adding attraction to your online community.